Background
While working as Lead Digital Designer for the New York Giants (2015-2016), I designed and built over a dozen websites for various marketing campaigns to increase digital fan engagement. In a season marked by disappointing results on the field, these sites drove over a half a million in unique visitors, helping to boost the team’s digital metrics to top five in the NFL that year.
The sites were built in HTML, CSS, Javascript, jQuery and the NFL’s custom content management system.